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At Segal & Co Fine Jewelers, custom work is not an afterthought — it is a core part of what we do. From original engagement ring designs to heirloom redesigns and one-of-a-kind commissions, our design team and experienced jewelers guide each client through a process that is collaborative, transparent, and built around your specific vision.
We work with clients throughout Chesapeake, VA and the Hampton Roads region who want something created specifically for the person who will wear it. Whether you arrive with a detailed sketch, a reference image, a stone you already own, or simply an idea, we will help you develop it into a finished piece with structural integrity, lasting craftsmanship, and personal meaning.
Designing a custom engagement ring begins with a conversation. We discuss the elements that matter most to you — setting style, metal, stone shape, proportion, and detail — and work through the design in stages. Depending on the project, we may begin with sketches, reference images, stone layouts, or CAD development. We source center stones and accent diamonds carefully, and we are equally comfortable working with a stone you already own. Most custom projects require several weeks, with timing depending on design complexity, stone sourcing, and production.
Inherited jewelry that no longer suits your style does not have to remain unworn. We regularly work with clients who want to preserve the sentimental value of a family piece — its stones, its history, and the elements that matter most — while giving it a form they will actually wear. Heirloom redesign projects are handled with particular care. We assess the existing materials, advise on what can be incorporated structurally, and design around what matters most to you.
Beyond engagement rings, we design custom pendants, anniversary pieces, commemorative jewelry, and personal commissions across a wide range of styles. Logo work, birthstone designs, nameplates, and signature pieces are all within our scope. Every project begins with a consultation and ends with your approval at each stage of the process.
Every custom project is different, and our process adapts accordingly. In general, projects move through these stages:
If you have diamonds, gemstones, or precious metal from a previous piece, we can assess whether they are suitable for use in a new design. We evaluate each stone for condition and structural compatibility, and advise honestly on what works and what does not. Many of our most meaningful custom pieces are built around materials that already carry personal history.
We also offer a range of personalized specialty pieces, including fingerprint jewelry, portrait engravings, military commemoratives, family and birthstone jewelry, nameplates, and pet portraits cast in gold. These are available in a range of styles and metals, with most specialty pieces completed within one to two weeks. Ask us about current options during your consultation.

















Segal & Co Fine Jewelers is located in Chesapeake, VA and serves clients throughout Hampton Roads, including Virginia Beach, Norfolk, Portsmouth, Suffolk, and surrounding communities. Custom consultations are available by appointment or walk-in.
How long does a custom jewelry project take?
Timing varies depending on the scope of the project, design complexity, stone sourcing, and production. We will give you a realistic timeline once we have reviewed your project.
Can you use my existing diamonds or gemstones in a new design?
In many cases, yes. We evaluate each stone for condition and structural suitability before incorporating it into a new design. We will advise you honestly on whether your existing materials are a good fit for the piece you have in mind.
Can you redesign an inherited or heirloom piece?
Yes. Heirloom redesign is one of the most rewarding aspects of our custom work. We assess what can be retained — whether the metal, the stones, or both — and design a new piece around those materials and your vision.
Do I need to know exactly what I want before coming in?
Not at all. Many clients come in with only a general idea. Our design team is experienced at helping you develop and refine a concept through conversation, sketches, and reference images.
What metals are available for custom work?
We work in yellow gold, white gold, rose gold, platinum, and sterling silver in a range of purities. We will advise on which metal is best suited to your design and intended use.
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Take 20% off your first order
Enter the code below at checkout to get 20% off your first order